
Understanding the Overshoot Era and Circular Economy
According to Medrilzam, Director of Environment at Bappenas, humanity is now in the ‘overshoot era,’ where resource consumption exceeds Earth’s capacity. The circular economy offers a solution by minimizing the use of natural resources through sustainable product design and waste reintegration into production cycles. This approach focuses on resource efficiency and rethinking traditional supply chains.
The Role of AQUA in Promoting Circular Practices
AQUA has taken a significant step by becoming the first company in Indonesia to establish a PET recycling and utilization business unit. This initiative aligns with circular economy principles, ensuring that PET materials are reused and remain within the production loop, reducing environmental impact and conserving resources.
Health and Environmental Benefits
By adopting circular practices, AQUA contributes to reducing plastic waste in ecosystems, which directly benefits public health by minimizing pollution-related health risks. Additionally, efficient resource use supports sustainable development, creating a healthier environment for future generations.
Call to Action
While AQUA’s efforts are commendable, collective action is crucial. Consumers can support such initiatives by choosing sustainable products and responsibly managing waste. Together, we can move towards a healthier, more sustainable future.